You never know how big or small you will need to make it.”Īside from being easy to resize, vector “objects” are also great because the can be easily edited, and colors can be quickly swapped out. “Marketers: Logos should always be vector. You never know how big or how small you will need to make it, so it is always something that needs to be able to scale up or down. The shapes within vector graphics are made up of points that can be modified and manipulated as needed without the artwork becoming pixelated.įor this reason, logos should always be vector. for whatever project you have, and they will always come out looking great. That means they can be enlarged or shrunk down to any size, over and over. Vector graphics, on the other hand, are made up of shapes created by awesome math functions that allow them to scale infinitely. GIF, and while there are many photo editing applications available for editing Adobe Photoshop tends to be a top choice for photographers and designers. And while an Illustrator or Photoshop file might be editable, once it is saved out as a raster file type, it will be flattened, making edits more difficult.Ĭommon raster file types include. Photographs are always raster, and the graphics that you see all over the web are also raster. Even vectors images are saved as rasters when they need to be uploaded to the web. Unless you are shrinking or cropping a photo, you will never have a better-looking or more crisp image than the original. While minor enlargement of raster images is acceptable, it’s not usually recommended. They are good to know, and they explain how raster works, but they aren’t needed to simply understanding what raster is.Īt its core, the term raster means that if you take a photograph that is small and enlarge it, it will become more and more pixelated – more blurry, like in the image above – until it reaches the point where it is unrecognizable. The term raster is also interchangeable with the word bitmap. When talking about raster images, we can quickly make things very complicated by talking about pixels and resolutions. Raster graphics are made up of a finite number of pixels that take up a specific amount of space. Both terms are good to know when you work in the marketing world, so I want to dive a little deeper into what they are and how they differ. Raster and vector are categories for graphic file formats, and all graphics fall into one of these two buckets. How to Watch Love Island UK From Abroad.
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